In today’s competitive business environment, corporate social responsibility (CSR) programs need to go beyond “doing good.” The most successful CSR initiatives tell a company’s story, implement stakeholder feedback, position a company as a leader on social issues, and guide how community investment dollars will best be spent. Program Summary (define the program, initiative, or policy to be sustained) 2. The stories of spectacular project failure are renowned, and many have had direct impact on human life. Reduce risk and evaluate the impact of organizations anywhere in the world. Make sure that your future funding section gives a substantial and specific blueprint for raising the money to continue operating your programs and serving your clients and community. We already know the likely shape of the sustainable development goals ... • Governments would make a presumption against intellectual property … If corporate citizenship efforts do not demonstrate value to customers, employees, and shareholders, as well as the community, they’re less likely to be successful and serve a long term purpose. Institutions must carefully weigh their populations’ needs against their operational capabilities and engineer a sustainable solution. Does your company have a sustainable CSR program? Create a diverse base for program funding and support. It speaks to the balancing act project managers face, between scope, time and cost. Hosting a single campaign, as we have discussed before, is not going to provide the sustainability needed to see prolonged success. Element one: Build understanding. Complete the Program Sustainability Assessment Tool . CSR programs have the potential to bring value to business and society, but only if done well. However, I suggest that you keep an open mind and think about the TBL the same way we’ve grown to think about risk – it can be negative. Managing the triple constraint will help to run your project efficiently. It’s time to place a magnifying glass on every single aspect of your program to eliminate negative practices and emphasize the positive. However, the repair was expensive, not only in economic losses, but in inconvenience to commuters and further damage to the “brand” of the Big Dig. GlobalGiving’s Nicole Morrissey outlines six steps you can take to build one. How to create a sustainable wellness program. Even the best laid plans for CSR may require changing. Sure, the most recent PMBOK® Guide adds risk, quality and resources, but the core triple constraint concept remains true and constant. Featured Photo: Help Us Build Manambaro Lycee. According to a Cone Communications CSR Study, consumers prioritize the following business actions as important: being a good employer, operating in a way that protects and benefits society and the environment, creating products and services that ensure individual wellbeing, investing in causes in local communities and around the globe, and standing up for important social justice issues. Many other cases can be found, including “The Sustainability Imperative” from Harvard Business Review. Social and ecological impacts with large scale dam projects like the Panama Canal expansion globally are well documented. But what makes you – and your project – truly successful, is assuring that your project’s product is a success in the short and long term. Their numbers remind us of two important “triple” concepts in managing projects: the triple constraint and the triple bottom line (TBL). But that small project could have had disastrous effects. You need to properly prioritize scope, schedule and cost, balancing them as you always have – that’s the project manager’s job. For more case studies read Green To Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage (Wiley, 2009) by Daniel C. Esty and Andrew Winston, who illustrate the economic advantage of aiming for a more sustainable business. If you currently don't get much exercise, start small. The triple bottom line is the consideration of economic, ecological and social aspects of the business. Make Training Your Catalyst for Going Green. It’s no secret that corporate citizenship efforts can promote a positive brand association for companies, but do customers really care? Encouraging employees to recycle and making it easy for them to do so can help you begin to establish a culture of sustainability. Larry Bird of the Celtics (number 33) and Ted Williams of the Red Sox (number 9 = 3 x 3) were two of Boston’s best legends whose numbers just happen to point to the idea of a ‘double triple’. To be sustainable, your CSR work needs to be flexible. “Being a good employer has always served companies well in terms of recruitment and retention, now those practices can also yield broader positive business benefits,” said Alison DaSilva, former Executive VP of CSR Strategy at Cone Communications. Meet with stakeholders to discuss what sustainability means in terms of quality deliverables practically and in terms of risk. The upcoming World Cup development in Qatar has already led to significant loss of life. A recent MIT-Sloan Report reveals, for example, that at the enterprise level, ecological considerations have led to greater success for business. Try our ProjectManager software free for 30 days and see how it can help you and your project. The triple constraint is a concept familiar to most project managers. This could include modifying budgets, redirecting investments of time, and quickly identifying trusted nonprofit partners to launch new programs or adjust existing ones. Strategic companies are also using CSR programs to protect and grow their biggest asset—their employees. Assemble a planning team 2. Review the program's mission and purpose 3. Review the Program … 7 tips to make change sustainable. Michelle LaBrosse. The Big Dig was problematic almost from the start. How to Build Sustainable Community Health Programs in the United States Henry’s doctor gave him clear advice: check your blood sugar and take your insulin every day, not just when you feel bad… If you’re thinking that TBL could bring more constraints to a project, well, you’re right. For a Gold Award project to be sustainable, it must create opportunities for other people to volunteer for or expand on the project in the future. A few weeks after you are off the ground, start talking about what will happen next so you have enough time to advertise for the next element. Let us test the latest theories in aid for you. Building Sustainable Programs: The Resource . Subscribe to get the best content from the Learn Library in your inbox once per month. programs are sustainable, applications should include specific information that demonstrates how an organization intends to improve capacity and move towards sustainability, ensuring that its national and community service program can continue in the absence of Corporation funding. However, I suggest that you keep an open mind and think about the TBL the same way we’ve grown to think about risk – it can be negative or positive. Seek to quantify socially conscious efforts that are directly tied to the company’s bottom line—for example, activities that drive cost savings, new customer acquisition, and brand awareness. Some constituents may question its worth. 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